With 2021 finally around the corner, why not kick start the year as you mean to go on and light the fire under your business’ butt!

Join us in February for a full, action-packed day of FOUR incredible seminars with a sprinkle of good food and good company! If you’re wanting a fresh look at the inner-workings of your biz, with a key focus on areas such as marketing, building a progressive and dynamic brand and booking your ideal clients (plus all the skills you need to take it to the next level) then we got you, boo. Each seminar is built around giving YOU everything you need to maximise your alternative wedding business and build a reputable, respectable brand that stands out in the industry.

With a fun and informal approach to all that matters when building a successful wedding business, Fresh Meat is the perfect place to learn and ask questions without any scrutiny. Our masterclass is the one-stop shop for nailing your brand and making your business’ message as clear as day. Whether you’re a new wedding supplier or just wanting to shake things up in your existing business, join us on 20th February for the ultimate business masterclass!

So, who are the speakers bringing you all this business gold? Let's meet the team...

11am - Lex Fleming

Photographer and Entrepreneur Lex Fleming will be delivering her essential tips on understanding and effectively tailoring your brand to your ideal client. Lex has recently sold her hugely successful business The London Wedding Breakfast Club, and who knows a thing or two about consistently standing out in a competitive market! With over 7 years’ experience in the wedding industry (and over 15 as a Photographer!), she’ll be giving you exclusive access to her fail-safe methods for identifying, targeting and booking your ideal client. Come away with instantly actionable tasks specifically for your business and start booking those dream clients. 

12pm - Lexie Lenoir

Hailing from Paris, Lexie Lenoir is the founder of Queer Weddings UK, the first wedding company in the UK dedicated to the LGBTQ+ community. She also is the Head of Operations at UK Black Pride and has featured in Gay Times, Diva Magazine, and Gay Wedding Blog. Here’s what Lexie has to say about her upcoming seminar! “Dismantling racism and smashing stereotypes is paramount to the ever-so-growing wedding industry. The good news is we can work collectively to ensure we can be as inclusive and unbiased as possible and thrive as business owners with simple tools. Let’s continue to work together to achieve those standards that we have so far neglected.”

2pm - Kate Hirons

Since launching her coordination and planning company Jump the Broom in 2018, Kate Hirons has already built a credible online presence with suppliers and clients alike, as well as achieving an exclusive coordination contract with a new alternative wedding venue in Essex. She’ll be sharing her best-kept secrets for creating a brand that stands out to non-traditional couples (and fellow suppliers); how to plan and deliver killer content when your portfolio is low and what you need to do to book that all important first client when you’re just starting out or feel your business is needing a refresh – No weddings? No problem!

3pm - Alannah Jasmine

Founder and Creative Director of Alannah Jasmine Marketing Consultancy, Alannah has played played a pivotal role in the launch and scale of a number of small and global brands including DNAfit, CircleDNA, Breca, Pawsquad and our very own Fresh Meat Workshop, as well as co-founding the eco-friendly food delivery start-up Mecommi; Alannah will be sharing her trade secrets with you, giving a no-nonsense talk covering marketing essentials, setting up, running lean and growing your business. Walk away from Alannah’s talk with a far better idea of marketing tactics for your business and the confidence to start implementing them straight away! 


Set in the wonderful event space at Mama Shelter in East London, we’re so excited to be bringing together a panel of wedding and business experts to guarantee you a day of up-skilling and networking; leaving you with inspiration and actions to start implementing straight away.

Taking over the basement Atelier, there’s plenty of space to move around safely. Plus the hotel is based in the heart of East London, moments from Cambridge Heath and Bethnal Green stations, making it the perfect location for business owners to travel to from across the UK! 

The day will be Covid-19 compliant and we will all be socially distanced both during lunch and during the seminars (don’t worry though, this won’t affect our chances to catch up and ask questions!) We do ask that all attendees please wear a mask and follow the Government guidelines.

With lunch and refreshments included, you’ll be able to sample the delicious food and soak up the gorgeous decor at this awesome London Hotel and Venue. Even better…stay over afterwards with a 20% discount on room bookings and join Lex & Kate for an evening cocktail!


What's the Schedule?

We encourage all attendees to arrive between 10.30am and 11am for a prompt 11am start!

11am – 12pm: Nailing your Ideal Client with Lex Fleming

12pm – 1pm: Smashing Stereotypes in the Wedding Industry with Lexie Lenoir

1pm- 2pm: Lunch and Networking

2pm – 3pm: No weddings? No problem! With Kate Hirons

3pm – 4pm: Essential Marketing with Alannah Jasmine

4pm finish with the chance to stay for dinner and drinks in the upstairs hotel restaurant


Ticket price: only £150 pp


  • 4 x In-depth and perfectly formed masterclasses (up to 1 hour each) to help you kick-start your planning business and land your dream couples:
    • Nailing your Ideal Client: During this session, Lex will guide you through how to identify exactly who you want to work with and how to start building a stand-out brand to get them booking you! 
    • Smashing Stereotypes in the Wedding Industry with Lexie Lenoir: An essential seminar to help you contribute to a fairer, representative and more inclusive wedding industry.
    • No weddings? No problem! Learn from IGTV wizz and styled-shoot veteran Kate on how to design, create and publish awesome content that gets you noticed, fast.
    • Essential Marketing with Alannah Jasmine: Get those notebooks ready with marketing pro Alannah divulging her top tips for marketing yourself like a boss.
  • Networking opportunities at the gorgeous Mama Shelter in Covid-19 safe space.
  • Lunch and refreshments included
  • 5% of every ticket sale going to Scope 

Who we’re the perfect match for:


  • Businesses and wedding suppliers new to the industry wanting to kick-start their business ready for 2021
  • Wedding suppliers wanting inspiration on how to create stand-out content
  • People wanting a fresh look at their business for a new year of bookings and business